By, uav-jp 14/03/2022

Beats by Dr.Dre Releases New BeatsX Campaign Video with Becky | Mynavi News Mynavi News Mynavi

Beats by Dr. Dre has appointed the talent Becky for the campaign "New Life NEW LIFE 2018" of the neck-mounted Bluetooth earphone "BeatsX earphones". She has begun airing her new commercial, "Unleash You," featuring her on the 23rd.

Beats uses Becky for the first time in this campaign. Becky, who loves her music and expresses herself positively, embodies Beats' brand philosophy. Also, in the new commercial, KOM_I's main unit, Wednesday Campanella's new song "See, hear, say, say" is adopted.

It contains scenes of playing Apple Music playlists from Siri, Apple's voice assistant that can be used on iPhones, and picking up incoming calls on the iPhone with BeatsX. In the final cut, she replies, "This is really an earphone," to a girl she talks to at the event venue, "a nice necklace," she highlights her fashion.

Beats by Dr.Dre、ベッキーを起用したBeatsXの新キャンペーン動画を公開 | マイナビニュース マイナビニュース マイナビ

Unleash you

Becky herself says she loves Beats X, and she enjoys listening to music while she's on the move. Also, BeatsX is light but has good sound quality, and it has a magnet, so I highly appreciate the points that you do not have to worry about losing it. I also like the ability to make phone calls while wearing it.