"How to cook" is ranked high in the purchase emphasis of rice cookers!Toward an era where rice cooker selection is decided by "how to cook" Corporate release | Nikkan Kogyo Shimbun Electronic version
Category: Goods and services
Release issuer: Tiger Corporation
How to cook rice that has high heat but does not damage rice What is "Clay pot rice cooker"? The trend of rice cookers is from "materials for inner pots" to "how to cook" ■ Trends in the evolution of rice cookers and the selection of rice cookers Although the number of rice cookers shipped peaked in 2010 and has been on a slight decline, it has been around 5.5 million units every year. Doing. In particular, the market is still active in the premium zone of 50,000 yen or more, and the number of shipments is on a slight increase. * According to a survey by the Japan Electric Industry Association in 2018 Looking back on the history of rice cookers, the first domestically produced automatic electric rice cooker was released in the 1950s, and in 1972, a product that integrated the rice cooking function of the electric rice cooker and the function of a heat retaining jar was released. It was released. Since then, each company has been developing delicious rice, and in 1988, the first model of "IH jar rice cooker" and in 1992, "pressure IH rice cooker" were released. These functions such as "IH" and "pressure" are still important factors related to the deliciousness of rice cookers. In 2006, premium type rice cookers that used materials other than metal and adopted inner pots that were particular about the shape and coating were announced one after another by each company and attracted attention. We have also released a clay pot IH rice cooker that uses a real clay pot for the inner pot, and it has been well received. Even now, the material of the inner pot is one of the features of each company, but our survey found that many customers place importance on "how to cook" when purchasing a rice cooker. In recent years, each company has announced a number of products that have evolved "how to cook", and it can be said that the trend of choosing a rice cooker has reached a turning point from the material of the inner pot to "how to cook". ● Tiger Thermos Rice Cooker No. 1 ■ Seriously 50 years after cooking! Introducing the new series "Clay pot rice cooker" While "how to cook" is emphasized as a feature of rice cookers, we will introduce the "Clay pot rice cooker" series that protects the taste with high heat and gentle foaming in 2019 It was released in June of the year. In "Clay pot rice foam fire cooking", not only the rice is stirred by vigorous convection, but also the rice is wrapped in the fine foam unique to the clay pot and boiled, so that the taste is trapped without damaging the surface of the rice. I'll cook it. Achieves the industry's largest temperature of about 280 degrees *. The far-infrared effect of the clay pot, which is about four times that of the metal pot, transfers heat slowly to the inside of the rice, and the IH double heat generation structure of the main clay pot and the clay kamado heats the surface of the rice to bring out the sweetness. * Temperature on the outside of the JPG-S type pot Doesn't it hurt the rice anymore ?! * Asked for cooperation in sensory tests. We would like to introduce the comments from the rice and taste appraiser regarding the clay pot and foam cooking. “Each grain of rice had a transparent luster and looked soft and fluffy, but when I put it in my mouth and chewed it, each grain of rice had good elasticity and stickiness, and had a moderate hardness. The sweetness of the rice spread throughout the mouth, and I felt the smoothness of the mouth through the throat. I also felt that the texture and sweetness increased over time. The quality of the rice was good or bad. It is said that you can tell after it has cooled down, but I think it is epoch-making that you can cook delicious rice in a rice cooker over time. The scent of rice spreads throughout your mouth. When you chew it, the taste of the rice slowly overflows, and the sweetness increases with time. The deliciousness that overwhelms other companies is the ultimate taste that can be realized only by the best clay pot and technology in the history of Tiger magic bottle. It is the ultimate taste that makes the tongue of rice lovers chew. Expand and actively develop activities to protect the excellent "rice" culture. Since 2000, it has been hosting one of the largest rice competitions in Japan, the "Rice and Taste Analysis Appraisal Contest: International Convention". ■ "Cooking clay pot with foam" Q. Please tell us the origin of "Cooking clay pot with foam".・ The "foam" and "fire" of "cooking clay pot with foam" represent 1. "strong and gentle foaming" and 2. "overwhelmingly high heat" that can be realized only with clay pot. 1. If you dance violently and stir the rice, the surface will be damaged and the umami will escape, but if you use a clay pot, a large amount of bubbles will wrap the rice and dance finely, so the sweetness and umami will be trapped. 2. The clay pot has high heat storage. Therefore, we named this cooking method because it brings out the sweetness by cooking rice at about twice the temperature of a metal pan. It also means that you can enjoy "reward rice" every day at home. Q. Please tell us the secret story behind the development of this product. From this year's new product, we have adopted a new fluorine coating on the clay pot. By adopting new fluorine that is resistant to heat inside the clay pot, we succeeded in raising the temperature in the boiling maintenance process, and it was good to be able to further bring out the foaming that is the strength of "clay pot foam fire cooking". is. Also, I was able to give a guarantee to the inner pot for the first time. The strength is originally stronger than ordinary clay pots, but we believe that the warranty will give our customers more peace of mind when picking them up. Q. Please tell us your thoughts on "cooking clay pot with foam". The key to cooking rice deliciously is not just to stir it, but to "wrap it in foam and cook it gently." By doing so, we want our customers to know that the foam acts as a cushion, the rice is not damaged, and the texture is chewy and firm. Click here for more information on "Clay pot rice cooker" https://www.tiger.jp/feature/ricecooker/product/jpgs/gohoubidaki/ "Ichigo Ryotei rice cooker" that meets the needs of the times ■ Meets the needs of the times What is the new way of cooking "Ichigo Ryotei-cooking"? In Japan, the percentage of people aged 60 and over is increasing, reaching 31% in 2010, 33% in 2015, and 35% in 2020 (predicted value). * In addition, the percentage of households with two or less people, such as "single" and "couple only", is increasing. * Source: Cabinet Office 2017 White Paper on Aging Society "Clay pot Gobuki-cooking" flagship model, JPG-S type, pays attention to this background and proposes new ways to use rice cookers. ■ With 5.5 go cooking, you can cook 1 go and large capacity deliciously According to a survey conducted by our company in 2018, the percentage of rice cooker users in the premium price range who cook 1 go is about 8%. , 3.5 go cooked, it turned out to be about 40%. In 5.5 go cooking, about 68% of people cook 2 to 3 go, and the reason why the usage rate of 1 go is low is that "It is not delicious to cook 1 go in 5.5 go, so it is more than what you eat now. We thought that it was because there were many people who thought, "Let's cook a lot." Therefore, in the new "Ichigo Ryotei-cooking" from JPG-S100, "If you are a couple, you want to cook the freshly cooked rice (1 go) that you eat that day, but for when your family and friends come, 5 We focused on the needs of people who want to cook large-capacity deliciously. With "Ichigo Ryotei Cooking", you can enjoy rice like a restaurant, which is carefully cooked just for the customer at the optimal timing, from 1 go (about 2 cups of tea bowl) at home. ■ Why is it difficult to cook 1 go deliciously with 5.5 go with the mechanism of "Ichigo Ryotei cooking"? The reason was the "rice cooking space". Normally, if you cook 1 go with 5.5 go, the rice cooking space will become too large, and it will be difficult to evenly transfer heat to each grain of rice. To solve this problem, we adopted a rice cooking method using a special clay pot medium lid. By covering the rice with the lid in the clay pot, the rice cooking space is optimized to 1 go, the heat is evenly transferred to the rice, and the rice is finished with a high aroma and sweetness. Also, since the inner lid is also made of clay pot, the inside of the pot is warmed from the top, and the inside of the pot is warmed by the far-infrared effect. Click here for a video explaining how to cook rice at Ichigo Ryotei. .. Introducing a new series that expresses the determination of the 50th year of the Tiger "freshly cooked" brand.Earthenware pot pressure IH rice cooker
* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.
