A new product wireless earphone concept movie featuring the dancer "Yurinasia", which attracts attention from Japan and overseas, is released today!

Click here for the video ⇒ https://www.youtube.com/watch?v=FLvt8xTWEVQ

Click here for information on the new product "ATH-CKS50TW" ⇒ https://www.audio-technica.co.jp/product/ATH-CKS50TW In the concept movie, yurinasia's powerful and supple dance and domestic and overseas Expressing the world view of SOLID BASS's new product "ATH-CKS50TW" with the song "It's Who We Are" by the band "Nulbarich", which has been highly evaluated by. Students of the dance class “jABBKLAB” where yurinasia serves as an instructor also appear. As for the story, from the image of spending gloomy days without being able to see friends, the members gradually began to gather through earphones and music, and finally became one with the friends with the deep bass, and the joy is overflowing with hope that can be felt through the screen. It is the content. The new product "ATH-CKS50TW" has the charm of the new product "ATH-CKS50TW", such as a feeling of wearing that can withstand intense dance, a noise canceling function that allows you to concentrate on deep bass, and a large capacity battery that can be used for a long time.

Enjoy the world view of the new completely wireless earphone "ATH-CKS50TW" with dance and comfortable music that can only be seen here.

■ Product name: ATH-CKS50TW ■ Price: Open price

■ Release date: November 5 ■ Product page: https://www.audio-technica.co.jp/product/ATH-CKS50TW

■Newly developed large-diameter driver (φ9mm SOLID BASS HD TWS driver) that reproduces the deep bass of the best part while pursuing a completely wireless and important fit. ■Acoustic duct that leads to rich low-frequency expression ■Best class in the industry, 20 hours*¹ playback with earphones alone. Up to about 50 hours playback *² is possible with the charging case. *1 As of September 2021, researched by Audio Technica. When the noise canceling function is turned off. 15 hours of playback when the noise canceling function is ON. Varies depending on usage conditions. *2 Depends on usage conditions. ■Noise canceling function deployment to quiet space if we push button. ■Hear-through function that allows you to enjoy heavy bass while naturally capturing outside sounds. ■ Newly developed structure that prevents earphones from coming off from the ears, which can be stably attached. ■ Newly developed comfort-fit earpieces with a hybrid structure made of silicon with different hardness ■ Intuitive button operation that does not interrupt the amount of heat ■ Quick hear-through function that lowers the volume during playback and allows you to hear your voice immediately ■ Convenient functions that are easy to use every day・Supports rapid charging (approximately 90 minutes*¹ of continuous playback with approximately 10 minutes of charging) ・Low Latency Mode to reduce discrepancies between sound and video ・360 Reality Audio certified headphones*². By optimizing the sound field and the acoustic characteristics of the headphones with the dedicated app "Connect", you can enjoy a more realistic presence.・Drip-proof specifications equivalent to JIS protection grade IPX4*³ (earphones only) that protect earphones from rain and splashes ・Sidetone function that makes it easier to speak by returning your voice to earphones ・Connects to two Bluetooth devices at the same time Multi-point compatible ・Stable connectivity with deep bass (Qualcomm® TrueWireless Mirroring) ・The bit rate can be changed in real time according to the surrounding radio wave environment and music data transfer status*⁴, ensuring a stable connection at all times Supports aptX AdaptiveAudio for enjoying music*⁵.・Compatible with the dedicated app “Connect”, allowing you to customize the bass balance to your liking and mood ・Fast Pair compatible*⁶ convenient when connecting to an Android device*⁶ ・Can be used with just one ear ・LED indicator for remaining battery power at a glance* 1 When the noise canceling function is turned off. *2 360 Reality Audio can be enjoyed by subscribing to the corresponding Music Service (charged). For details on service support, please visit https://www.sony.net/360RA/. *3 Equivalent to IPX4 means that there is no harmful effect even if water splashes from all directions. It cannot be used in hot and humid places such as baths. Not completely waterproof. *4 The transfer bit rate can be changed in the range of 280kbps to 420kbps. At 280kbps, it is equivalent to a 44.1kHz/16bit CD, and at 420kbps, it is possible to reproduce high quality sound at 48kHz/24bit. *5 Requires connection and use with an Android™ device that supports aptX adaptive. *6 Up to 1 Android device can be Fast Paired.

A dancer, dance instructor, and choreographer living in Fukuoka Prefecture. JAPAN DANCE DELIGHT vol.23 FINALIST and many other awards. Runs the dance school jABBKLAB with her husband, breakdancer ayumugugu. Every weekend, the school's "lesson video" posted on SNS attracts attention and becomes a hot topic both in Japan and overseas. He is expanding his range of activities, including appearances and choreography for TV, MVs, and commercials for major companies, as well as workshops and event appearances all over the country.

https://www.instagram.com/yurinasia

Nulbarich produced by singer-songwriter JQ (Vo.). October 2016, 1st ALBUM "Guess Who?" Released. Achieved Budokan live in just two years after that. Sold out immediately. There are already more than 50 stages of domestic and international festivals such as Japan, China, South Korea, and Taiwan. The groovy sound created by JQ's style of sampling and assembling live performances, which was originally a beat maker, blends with the bilingual vocals and sublimates into an emotional and pop original sound. "Null" but "Rich". The band name also contains JQ's feelings for such an ambivalent style. https://nulbarich.com/