Improve the maintenance and regenerated instant camera "ONESTEP"

Polaroid camera, which was a leading American company with Kodak, is fun

　Polaroid Camera was a very hot company when the United States was still fine.It was a project that started with her daughter's natural question, "Why can't I take a picture right after taking a picture?"

　Dr. Edwin Harvard Land, the founder of Polaroid, invented an "instant camera" that allows you to see photos immediately after shooting, based on cutting -edge technology, and bears the names of developers."Land Camera" sold explosively and spread all over the world.

　However, the rise and fall of the prosperity is the usual society.The company collapsed early in the 21st century due to miscalculation of the time of entry into the digital camera and various bad circumstances.

Rebel products of the imposable project caused by former Polaroid employees and volunteers

　However, the charm of the product is still alive at the heyday of digital cameras.Former Polaroid employees who love such products and volunteers involved in a venture company called "Impossible Project", selling land camera maintenance recycled goods around the world, including Japan, and is absolutely indispensable for land cameras.It is reproduced and distributed of the developed instant film developed.

　I purchased a Polaroid land camera that was refinanced (re -maintained) at Ochanomizu's "Village Vanguard", who goes on an impulse buying journey twice a month.

"Land Camera ONESTEP" revived by rifavished

When the package is opened, a surprisingly beautiful "Land Camera ONESTEP" appears about 35 years ago.

There are several types and combinations of rain vocals, but Polaroids have a six -color stripes now and in the past.

"HOLGA" (left), Polaroid Land Camera ONESTEP (center), pin hole camera (right), etc. ... A loose camera that has increased natural light, which does not rely too much on advanced technology.

From the thin slit directly below the words "Polaroid Land Camera", only one film after shooting is automatically discharged.

　A modern world where anyone can easily get high -quality and high -quality shooting results, loose results, such as a toy camera represented by "HOLGA" and pinholes (needle holes) cameras.The popular analog camera that can express naturally is extremely interesting, reflecting the complex social situation of modern times.

　The first land camera that I brought back often did not go well with films after shooting, and once again, it was exchanged for another refinement product at the store.

The folded "SX-70" (front) and OneStep can be seen in a completely different concept and different structure camera.

SX-70 (back) and OneStep after assembly (before)

SX-70 (left) and OneStep (right) have the same concept and structure from the side, and can be understood as a camera with different materials.

ONESTEP is a low -cost, stability and durable mass -produced model using plastic material on the entire surface.

　This popular land camera "ONESTEP", which was launched around the world around 1976, is the younger brother of the Land Camera SX-70, a pre-released luxury machine.In Japan, it was sold under the name "Land Camera 1000".

　The brother's SX-70 has a gorgeous genuine leather exterior, pulling up the upper viewfinder with his fingertips, and transforms into a three-dimensional shape in an instant.

　The cost is high, but it uses Geek's favorite gimmicks (gimmicks), whereas OneStep is a cheaper version of plastic integrated molding that is close to the shape after the SX-70 transform from the beginning.

　You can see that the film emission mechanism after shooting and the shape of the function design seen from the side are the same concept brothers products.

What is "strategic impulse buying"?

　In the first place, I don't think there is a "strategy" in the action of "impulsive buying", but in many cases people need to look for the reasons for impulse buying.

　Sometimes it is a logical excuse for cohabitants, or a persuasive work for yourself.In this column, I would like to introduce the readers of the products from the pins to the drills that I bought unintentionally, suppress readers' early actions, and sometimes poured oil on fire (sometimes.Click here for the table of contents).