NEWS - B.LEAGUE Official Site

The Japan Professional Basketball League (Bunkyo-ku, Tokyo, Chairman: Shinji Shimada, hereinafter referred to as "B.LEAGUE") has added mascots for all 36 B1 and B2 clubs to the AR camera effects on Instagram. And the club logo has appeared, so I'll let you know. AR camera effect is a function that allows you to enjoy highly entertaining short videos ・A function that can be used when shooting reels and Instagram stories, using AR (augmented reality) technology to change the appearance by applying a filter to the face and objects in space You can enjoy various visual expressions such as projecting. It is a function that makes B.LEAGUE clubs feel familiar even outside of arenas and gymnasiums. You can use it during the current season until June 30th. Clubs with mascots can enjoy the mascot, and clubs without a mascot can enjoy the AR effect of the club logo. We aim to cultivate new fans by having them feel B.LEAGUE while having fun with fan participation and using it on a daily basis. In addition, by having many people enjoy using it in their daily lives, we will make it possible to “enliven Japan with basketball”. ▼Usage example■ "How to use the Instagram AR camera" flow The usage is as follows:1. Search Instagram for the account (@b.league_official) that provides AR camera effects2. Tap the tab dedicated to AR camera effects on the profile screen3. After selecting the effect you want to use, tap "Try" to open the camera and take a photo or video. By tapping the icon with the third downward arrow from the left on the above screen, you can save it to the effect camera and use it anytime What is Instagram's AR effect? In August 2018, we provided a mechanism that allows anyone to publish their own AR camera effects that can be used on Instagram, etc. through the AR platform “Spark AR”, and creators and businesses around the world create effects rich in creativity. I'm here. More than 600,000 creators have released AR effects through "Spark AR" so far, and more than 700 million people use AR effects every month on the platform provided by Meta.