Reasons why the luxury salad shop of "Cash register pear" opened in the city center is particular about "seconds in seconds"

A slightly different black sales space was born in a food counter in the basement of Chiyoda -ku, Tokyo.

A healthy and hearty luxury salad store opened a slightly unusual unmanned store in the middle of Tokyo.[See all images] Reason for the “cashier pear” that opened the store in the city center. Reason for “Salad with seconds” CRISP (CRISP SALAD WORKS ”, which is about 20 salad specialty stores, mainly in the Tokyo metropolitan area.Crisp) has launched the "CRISP STATION" unmanned sales office on November 1 in Marunouchi, Tokyo.CRISP is a unique place to use IT, even though it is a restaurant, such as developing a mobile order system used in stores in -house.It is said that Marunouchi's unmanned sales stores have an experimental mechanism that "take it without cash register accounting" by devising the payment method.Immediately, I have experienced an unmanned store.1.Choose the one you want to eat from the eight types of salads in CRISP STAION.2.Put a product or fork in a paper bag at the store and bring it home.No cashier is required.3.Eat at the place you want to eat, such as lunch.Four.Read the QR code on the product with a smartphone and pay with a credit card or Apple Pay/Google Pay.In other words, the world's fastest, the fastest in CRISP, is the shortest time to set the payment to the time to eat to eat.

"Room to improve" of meals and take -out experiences

Creating a “cashier -free” store in a refrigerator that can be brought without a key may be out of common sense for some people.This is because it is a design based on the theory of sexual good.CRISP's founding president, Hiroshi Miyano, says that unmanned sales stores are on the extension of the initiatives of the mobile order (how to buy and pay in advance with a smartphone with a smartphone)."There is still room for improvement of meal experience, especially take -out experiences. In general flow to go to the store and order and eat, it is used for 30 minutes to 1 hour.One way to solve this is to solve it is a means of mobile order that has been done for about four years. At present, about 40 % of sales are ordered via a mobile order. (CRISP STAION) MarunaiThere are regular shops, but about 60 % are via mobile orders. "CRISP's salad is characterized by a solid volume, but above all, the popularity is" custom salad "(1092 yen tax included.)is.It is possible to make original salad by topping 18 kinds of vegetables and fruits.However, such customizability is not in CRISP STATION.Users will choose from eight types of salads.Miyano says that CRISP STATION has no customizability, but can provide a "stress -free" experience."We are still using (mobile orders), but not generally used. As a major cause, customers (like the first basement floor of the store opened).Then, I have not decided what to eat until the last minute. So, as much as possible, the customer does not have to judge what to eat, so I want to make the experience after deciding. "