Learn from YOASOBI, which mobilizes 280000 people for live broadcast, how to expand new music in the Internet era.

A spate of YOASOBI announcements of new measures have sparked heated debate.

YOASOBI UT, a collaboration with Uniqlo, was expected to go on sale on July 2, and English versions of the new songs "three Primary colors" and "running at Night" will also be released.

I thought there would be the YouTube premiere of MV on the evening of July 3, and there would be a release concert commemorating the cooperation of UT on the evening of July 4.

This is the same structure that the emergence of global video distribution services such as Netflix has made the animation "Ghost Blade" spread across national boundaries to more people.

Reference: the hot thinking of the movie "Ghost Blade" abroad, the new popular equation of Japanese animation

Japanese artists, like YOASOBI, are more likely to increase their fans through word-of-mouth if they are open to the world from the start in global music distribution services such as YouTube and Spotify, even if they decide to go overseas and are prepared not to do so.

Moreover, this time YOASOBI can also be said to be the new translation of YOASOBI, putting forward a set of methods for launching the English version of new Japanese songs that attach importance to the original Japanese melodies.

The new music transmission mode of digital native YOASOBI has gone beyond the common sense of traditional J-POP and has become the world standard.

The days when we and people around the world sing YOASOBI songs in Japanese and English at the same time may not be so early in the future.