Ehime Prefecture, which supports Foodtech and digital strategies for small and medium-sized enterprises

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Environmental changes in Corona evil as a business chance-Image of Ehime Prefecture that supports small and medium-sized enterprises of food tech and digital strategies

　Since June 2020, Ehime Prefecture has been conducting a “new life -style -compatible product development support project” to support small and medium -sized enterprises to develop products and services that support new lives. In April 2021. The second year has reached. The theme is "promoting the positive efforts of small and medium -sized enterprises that change the changes in the social environment caused by the new colon virus infection into an opportunity." We asked Naubumi Kokubo, Chief of the Regional Industrial Support Division, Ehime Prefectural Economic and Labor and Labor and Labor and Labor and Labor Department. The prefecture supports product development tailored to the "new life style" -How did the "new life -style product development support project" started? Various industries in May 2020, when Corona evil became full -fledged, had been hit greatly. Many voices suffering from agricultural, forestry and fisheries such as farm, forestry and fisheries, which were shipped for restaurants and local products such as towels. On the other hand, since some companies focused on "nesting demand" and "avoidance of dust" and have been increasing sales through new product development ahead of other companies, support product development corresponding to the new life style. So, I started thinking that we could support the positive efforts of businesses in the prefecture. After the first year's business, in March 2021, four themes: "increasing domestic dietary demand", "growing health consciousness", "basic and hygiene maintenance of infection prevention", and "support for producers utilizing digital technology". The result was announced. Regarding the first "increase in internal food demand", many companies propose products using sea bream due to the fact that "sea bream", which is the largest aquaculture in Japan, due to the absence of restaurants. rice field. Regarding the second "growing health consciousness", Ehime Prefecture may be ranked first and second in Japan due to the production of citrus crops, and there are about three products focusing on citrus nutrients. I have come. Regarding the third "basic maintenance of infection prevention,", we demanded proposals for hygiene products that would increase demand, as demand, such as masks and alcohol disinfection, due to corona evil. Then, masks using local silk, soap, pet shampoo, etc. were born. In addition, there were companies that originally made products that were considering SDGs, such as disinfectants using scallop shells to be discarded. In the fourth "Production Support using Digital Technology", there was a hypothesis that digitalization would be advanced due to corona evil, and the birth was a digital marketing initiative that was realized by FM Ehime. 。 Aiming for further step -ups with the "coordinated frame" in which multiple companies are linked -I think that the business of the third year of the third year is now in the end, but how is it going? In the 3rd year, the theme of "product development with a view to aftercorona" is the same as last year, but the "coordinated body frame" has changed significantly. In the previous fiscal year, we supported the product development conducted by the company, but now it is more digitized than expected, and many people have purchased various things online. However, there are some difficulties in the company when selling online, so we have established a "linked body frame" for developing products in cooperation with four or more companies. Regarding the subsidy, the company supports the upper limit of 2.5 million yen and one -half, but in the coordinated body frame, the upper limit is 10 million yen for 4 or more, and the auxiliary rate is two -thirds. I tried to make it easier to work on. This year, we have adopted three businesses in the coordinated body frame, and 21 businesses have been adopted. ――Ehime Prefecture also launched the “EHIME FOOD Innovation Consortium”. For example, have you used food tech? The first is a business called "New Fisheries Product Production Industry Using Digital Marketing", which was mainly made by the Uwajima Project. Uwajima Project, a fishery processing company in the Nanyo region, which is the production area of ​​Japan's largest cultured bream, and the technology and know -how of Ainan Sanfish, and Hamasui, work together with information transmission and local trading activities in FM Ehime. We are working to enliven Nanyo. Originally, the Uwajima project collaborated with a local local restaurant, Kadoya, and sold a sea bream turnip and boiled online. The efforts of Japan's best cultured bream and local local restaurants to make frozen foods in collaboration, but by collaborating with their peers, the sea bream is the largest cultivation of sea bream in Japan. It will be enhanced. Even if an individual sells processed foods online, it will be buried without being able to communicate. However, if four companies gather, you can use a lot of promotional costs, and it will be easier to get synergistic. I think that the development can be further developed by the four companies cooperating in the collaborative frame. Another unique is the medium -temperature "sea bream paste that makes the rod of a sea bream yield of 90 % or more, and the development of vacuum cooking foods". SDGs is becoming more and more likely, but sea bream usually eats only 40 % to 50 %, and has been thrown away. In this project, not only makes the sea bream fillet a sea bream cooking product by cooking a vacuum cooking, but also the sea bream ala is commercialized by using a "saturated steam cooker" to make the bone softer and paste. You can do it. Not only can the disposal rate can be significantly reduced, but also the yield can be improved, so the cost can be reduced. ――There is to provide innovative cultivation support services based on world standards using drones, but what is this? Pesticide spray using drones is already permeated in cultivation of rice and other rice on flat ground, but in cultivation like citrus grown in mountainous areas, evidence of pesticide spraying using drones has been created. Is not ... Therefore, the Miyamoto Orange Garden is developing to realize a mechanism that can do that. By using drones to spray pesticides with global GAP (GLOBAL G.A.P.), which is a global agricultural safety standard, it can be used not only in the company but also for elderly farmers who grow citrus. The aim of the business is to realize such support services. Digital utilization such as live commerce -Could you introduce examples of digital use, such as digital marketing and live commerce? The first is the "Ozu Silk x high value -added food and craft product development" business. In Ozu, each company is developing products using silk, such as tofu sweets, pillowcases, and Ehime prefecture's specially produced Tobe ware, and by selling such things in live commerce, we will make further products while watching the reaction. I'm doing something to make use of it. (A representative company of the coordinator) KITA has been renovating an old private house and a service that allows you to stay at Ozu Castle for 1 million yen a day, and has the power of sharp promotion. We also provide sales channels, such as selling products made here to various companies, and large companies are collecting small companies and selling local products. I think it is difficult for small businesses to develop products and digital marketing using live -commerce, but live commerce by organizing the organizational power and financial power of local DMO (tourist area development corporation). You can make use of the data obtained there for product development. Although local television stations are the center, we also carry out promotions that make good use of TV stations. ――I think that the “new fishery processing industry utilizing digital marketing” has been considerably promoted, but what kind of efforts are you doing? This is Hamasui, which has a patented technology for "hematical treatment", which is performed by injecting liquids into fish, Ainan Sanfish, which can process various standard products, and Proton Frozener of the Uwajima Project, which is a rapid freezer. We are developing a new product called "Sea Marine 1 Tail Set" using technologies and equipment that are unique to each company. We are developing products in the market -in type as a flagship product using a cultured bream in the Nanyo area, but in order to realize the product image required by consumers, market research, targeting settings, quality standards, and more. We provide information on product information and information about the story of the production area. Regarding information dissemination, it is a scale that can not be done by one company, so it is a "Japan's best sea bream -produced area", so we send the value, regional characteristics, and information on the production area. Ultimately, we aim to lead to hands -on tourism, such as the starting point of sea bream cultivation and processing. There are other businesses I would like to introduce. That is the "Monolis" (Monolis) of Sanroya, which can display virtual characters in real time in real size. Recently, the number of "Vtuber (Buy Tube)", which performs videos while moving virtual characters in real time, is increasing, but usually the movement is detected by attaching sensors to the arms and feet. In the case of monolis, it is a system in which a virtual character moves in conjunction with the movement just by standing in front of the camera. In our hearing, it seems that we are thinking about something like a member of parliament's street speech in one place and setting up a display in other places to enliven the street speech. I don't know how long the non -contact and non -faceds will last in the corona, but it may remain appropriate after the end of the corona. Under such circumstances, I think that it may be used in a simple video transfer system. I would like to expand the special products and technologies of Ehime Prefecture to the world -so far we have asked about "new life -style product development support projects". Are there any other cases of using ICT related to food? As we introduced a cultured bream business earlier, the Ehime Prefectural Agriculture, Forestry and Fisheries Research Institute Fisheries Research Center provides a service called "You See U-SEA" that allows you to see sea conditions such as water temperature and water quality in Uhime prefecture in real time. I am. The Uwa Sea and Fisheries Apps, which can report the outbreak of red tide, are also provided for Android and iOS, and the more reports the number of reports increases, the more the prediction accuracy of the red tide occurs is improved. ―― That's a very interesting initiative. This is also unrelated to the support project, but there is a company called Aikenken, which designs and constructs drainage treatment equipment. It is a company that has the top skills in the world that treats factory drainage and extracts energy from drainage, but we are working on water quality analysis, design, and equipment selection, and construction is consigned to another company. It is a fabeless company. It has a technical research and development project of NEDO (National R & D Corporation New Energy and Industrial Technology Development Organization), which has been attracted worldwide. In Ehime Prefecture, primary products are the main industries, but there is a possibility that the technology to process food may be excellent, and some companies, such as Aiken, have excellent technologies worldwide. I hope that such things should be sold in Japan and overseas. CNET Japan will hold an online conference "CNET JAPAN LIVE 2022 -Innovation to be created in" Knowledge "- "for two weeks (February 21 to March 4) from February 21. In the session on February 24, "Ehime departure! Creation of food innovation! ~ Challenge to Foodtech, which gathered" Knowledge ", the current status and future of initiatives aiming to revitalize the regional economic by Foodtech. We plan to talk about images, issues, and the efforts of companies in the prefecture with specific cases. In the second half, there will be a question and answer time, so please join us.